MSN Search begins TV campaign : IncUSA hits #4
Netimperative - MSN Search begins TV campaign
MSN Search begins TV campaign
By Robin Langford
MSN is to embark on a multi-million pound ad campaign to promte its new own-brand search engine, launched yesterday.
For the first time in four years, MSN ads will appear on television, complimented by a large online campaign reaching 21 million users, accounting for more than 30% of the overall spend.
The commercials will feature a search bar that visually mimics unique query terms and showcases how consumers can find anything from the mundane to the obscure, all on MSN Search.
The supporting TV advertising campaign will be aired on a broad range of channels, including Channel 4 and ITV. The first phase will run from 7 February for a number of weeks with a second phase towards the summer.